Taking orders in DMs vs a brand store link
Selling in chats works at first. As orders grow, a store link saves time and avoids mistakes.
Last updated 2026-10-13
| Orders in DMs and chats | A brand store link | |
|---|---|---|
| Payments | Collected manually, customer by customer. | Customers pay in the store by UPI, cards, net banking or wallets. |
| Catalogue | Photos and prices shared one message at a time. | A single catalogue customers browse themselves. |
| Order tracking | Updates sent by hand. | Customers can track their order. |
| Policies and trust | Usually unwritten. | Privacy, terms, returns and shipping policies drafted for your store. |
| Customer replies | You answer every message yourself. | An AI support agent trained on your catalogue can answer at any hour. |
| Scaling | Gets harder with every extra order. | Handles more orders with the same effort. |
Choose orders in dms and chats when
- You have a handful of orders a week.
- You are still testing your products.
Choose a brand store link when
- You are getting repeat or growing orders.
- You want to stop repeating answers in chats.
The short version
Keep chatting with customers, which builds trust, but move the order and payment steps to a store link.