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Practical guides for sellers building their own brand in India.

Why add your own store if you already sell on marketplaces?

The trade-offs between marketplace selling and running your own brand store, and how sellers combine both.

· 4 min read

How to start a D2C brand in India: a step-by-step guide

Eight practical steps to go from idea to your first online sales as a direct-to-consumer brand in India.

· 6 min read

White label vs private label: which should you start with in India?

A plain-language guide to white-label and private-label products, and how to choose when you are starting your first brand in India.

· 5 min read