Why add your own store if you already sell on marketplaces?
By Ravinthiran Partheepan and Subasree Ravinthiran · · 4 min read
Marketplaces such as Amazon, Flipkart and Meesho are excellent at one thing: putting products in front of shoppers who are ready to buy. If you already sell there, why add your own store?
What marketplaces do well
- Built-in traffic from shoppers already browsing.
- Familiar checkout and trust for first-time buyers.
- A quick way to test whether a product has demand.
What you give up
- Control: fees, rankings and rules are set by the marketplace.
- The customer relationship: the marketplace owns it, so reaching repeat buyers is difficult.
- Brand: your product sits next to similar listings and your story gets little space.
What an own store adds
A store you control lets you set prices, present your brand, collect your own customer list and run festival or launch campaigns directly. You have to bring the traffic yourself, usually through social media, ads and word of mouth.
The practical answer: do both
Use marketplaces for discovery and your store for brand and repeat sales. Put your store link on packaging inserts, social profiles and messages so happy customers can find you directly next time.
Getting started
With Brandmade.click you can open a brand store, ship with courier comparison, and plan social posts from one calendar. Start small, keep your marketplace listings, and watch how many customers choose to buy from you directly.